Everysport Group AB: Everysport Group expands in Norway - launches two new sites with premium content


- We have had several successful launches of sports media sites with associated premium services and are now continuing in line with our strategy by broadening the range on the Norwegian market with premium services on the editorial sites idrettspolitikk.no and hest.no. We continue to see an increased demand for deeper coverage of sports both in Sweden and internationally, while the willingness to pay for these types of services is increasing, says Hannes Andersson, CEO, Everysport Group.

The new site idrettspolitikk.no is the first media channel with a focus on sports politics in the Nordic region. Idrettspolitikk.no has previously been run on a non-profit basis and the new premium service enables wider coverage and more investigative reports. The founder and editor-in-chief Andreas Selliaas remains in his role when the site is now relaunched by Everysport Group.

- We are proud to launch the Nordics' first media channel that puts sports and sports politics on the top of the agenda together with Andreas Selliaas, who we dare to say is one of the leading international journalists and debaters within a wide range of sports political topics - both on a local and international level, says Kristian Skullerud, CEO of Everysport Group Norway AS.

Hest.no is Norway's most popular and oldest platform for horse enthusiasts and is now being launched in a new edition with a premium service that enables further investment in quality journalism and content around equestrian sports and horses.

- We are relaunching hest.no in a new and updated version with enhanced user experience. However, our goal to be the meeting place for people with an interest in horses remains intact. The interest on a hobby level and in a more professional context, is growing rapidly. We see a great need for a digital meeting place for this large group of enthusiasts, says Kristian Skullerud, CEO, Everysport Group Norway AS.

Idrettspolitikk.no and hest.no are both based on the Group's new technical platform Everysport Media Platform (EMP), specially developed for sports media in both text and video format. The platform enables personalized experiences and access to additional material via subscription services.

For more information, please contact:
Hannes Andersson, CEO, Everysport Group AB,
tel: +46 70 736 56 25,
e-mail: [email protected]

Kristian Skullerud, CEO, Everysport Group Norway AS
tel: +47 90 91 04 84
Mail: [email protected] ([email protected])

About Everysport Group
Everysport Group AB (publ) is a group operating in sports. Everysport is divided into two business areas: Everysport Media and Every Padel. Everysport Media owns and develops digital platforms and services in sports, and within the Every Padel business area, operations are conducted within the fast-growing sport of padel. The group has a total of about 160 employees. The head office is located in Stockholm, and the company also has offices in Norway and the US. The group is listed on the Spotlight Stock Market (EVERY).