Orthex Corporation, Press Release 15 September 2022 at 11.00 a.m. EEST
Orthex wants to give consumers the opportunity to choose more environmentally friendly products and has started using renewable raw materials in the production of its popular SmartStore™ Compact and Compact Clear storage boxes. The raw materials used are produced by applying a so-called mass balance approach. The mass balance approach means that renewable materials are mixed with fossil materials in the raw material production process. This reduces the amount of fossil-based plastic in the world.
The mass balance approach is a calculation-based principle. Renewable feedstocks derived from organic waste or vegetable oils are mixed with fossil feedstock in the production process. By keeping track of the quantities throughout the entire production chain, the recycled or renewable raw material can be allocated to specific products. Independent bodies audit the allocation, i.e., how the volumes of sustainable raw material are assigned to the final product.
The benefits of the mass balance principle are significant. The raw materials remain unchanged in terms of properties and benefits, including compliance with food contact regulations. Manufacturers can process them with their existing methods. And consumers can use the products as they would use our traditional products, with all the same high qualities and benefits. The whole value chain contributes to a total reduction of fossil feedstock inputs and greenhouse gas emissions.
Orthex CEO Alexander Rosenlew comments: "This new raw material solution by INEOS Styrolution and BASF will support our long-term carbon neutrality target and make it possible for us to offer consumers more sustainable products. This supports our target to increase the share of sustainable raw materials in our production to 80% by 2030."
"From now on, at least 20% of the plastic in our SmartStore™ Compact products is linked to an ISCC+ certified bio-based source. By choosing an ISCC+ certified product, you help us and the entire plastics industry to move towards better plastic, one product at a time. SmartStore™ Compact is a choice for the environment," adds CMO Hanna Kukkonen.
Alexander Rosenlew, CEO, Orthex Corporation
Tel. +358 (0)40 500 3826
Hanna Kukkonen, CMO, Orthex Corporation
Tel. +358 (0)40 053 8886
Orthex in brief
Orthex is a leading Nordic houseware producer that strives to make consumers' everyday life easier with its products that are presented under the consumer brands SmartStore™ in storage products, GastroMax™ in kitchenware and Orthex™ in home and plant care categories. Orthex aims to be the industry forerunner in sustainability.
Orthex's net sales in 2021 was 88.7 million euros and operating profit 9.3 million euros. The company has customers in more than 40 countries and local sales offices in Finland, Sweden, Norway, Denmark, Germany, France, and the United Kingdom. Orthex is listed on the Nasdaq Helsinki stock exchange.