MapsPeople: Announces offering of new shares for up to DKK 34.2m with pre-emptive rights for existing shareholders

Analyst Comment

Today, MapsPeople announced an offering of new shares with pre-emptive rights for existing shareholders. If the offering is fully subscribed, MapsPeople receives gross proceeds of approx. DKK 34.2m (up to 12,220,769 new shares at a subscription price of DKK 2.80 per 1 new share).

The company has secured irrevocable subscription undertakings from existing shareholders and guaranteed commitments from certain investors to subscribe for approx. 75.3% of the total offer size.

Existing shareholders have entered into irrevocable subscription undertakings to exercise part or all of their pre-emptive rights to subscribe for new shares. This includes Danmarks Eksport- og Investeringsfond (EIFO) for DKK 5m and Kapitalforeningen BankInvest Select (Small Cap Danske Aktier) for approx. DKK 3m.

MapsPeople has received guarantee commitments to subscribe for a number of the remaining shares not subscribed for through the exercise of pre-emptive rights prior to the expiry of the subscription period from the following investors (guarantors). This includes Bladt Invest ApS for DKK 16.8m, MapsPeople’s CEO Morten Brøgger for approx. DKK 0.5m, and Computerware ApS (owned by MapsPeople’s Chairman Lars Brammer) for DKK 0.5m.  

The new shares will be with pre-emptive rights for the existing shareholders in the ratio 5:1, which means that 5 pre-emptive rights are required to subscribe for 1 new share and that existing shareholders will be given 1 pre-emptive right for each 1 of the existing shares the respective existing shareholder holds at the time of allocation (7 June 2023 at 5:59 p.m. CEST).

The trading of pre-emptive rights commences on 6 June 2023 at 09:00 a.m. and will close on 19 June 2023 at 5:00 p.m). The subscription period for new shares by exercising pre-emptive rights commence on 8 June 2023 at 09:00 a.m. and will close on 21 June 2023 at 5:00 p.m.

With full subscriptions (gross proceeds) of DKK 34.2m, MapsPeople expects to receive net proceeds of approx. DKK 30.1m (estimated costs of DKK 4.1m). The subscription price for the new shares is DKK 2.80 (the MapsPeople share closed at DKK 3.28 yesterday).

If the offer is fully subscribed, MapsPeople intends to use the raised proceeds in the following way:
- Approx. 50% to attract and convert existing partners into a traditional Platform-as-a-Service (PaaS) contract model. This will increase the time from order to invoice and revenue recognition and higher predictability on the growth going forward.
- Approx. 30% to continue building the “Maps-in-Minutes” solution, creating a cost-efficient platform in the market that drives stickiness and differentiation to partners.
- Approx. 20% in a Marketplace initiative, testing a marketplace-based go-to-market model for the MapsIndoors product suite, where multiple of their partners can utilize a single map. In the announcement, the company states that they have a fast method to test this model through their recent acquisition of Point Inside Inc.

Read all details here:

MapsPeople’s management will present the Q1 financial results and more details about the new offering at a virtual event tomorrow 1 June at 11:00. Sign up for the virtual event at the following link, where you can ask your questions to the management now:

HC Andersen Capital receives payment from MapsPeople for a Corporate Visibility/Digital IR subscription agreement. /Kasper Lihn 13:00, 31 May 2023.